Latest News

TOP-TOY rekonstrueres: Nordens største legetøjskæde skal strømlines

Som følge af store ændringer i måden forbrugerne køber legetøj,…

You can safely continue shopping with us.

Your order and your return and complaint rights are secured,…

TOP-TOY under restructuring: The largest chain of toy stores in the Nordic countries is to be streamlined

As a result of significant changes in the way consumers buy toys,…

About us

At TOP-TOY we are all about toys and have been for more than 50 years. We buy and even design some of our own toys, which we sell in our almost 300 stores in the Nordic countries and Germany. What drives us is our ambition to inspire play @ every occasion through toys and other products that are high in quality, safety and play value.


BR has more than 50 years’ experience in making children happy. It is TOP-TOY’s high street toy retailer with stores in prime locations, a strong brand with a recognisable mascot, well-established customer relationships and, not least, our loyalty programme Club BR.


TOYS”R”US is TOP-TOY’S chain of large toy stores, offering a broad assortment of entertaining products at great prices and targeting children of all ages.

TOP-TOY has successfully operated TOYS”R”US stores across the Nordic region for more than 20 years.


We have more than 300 stores and 6,000 employees in Denmark, Sweden, Norway, Finland, Iceland, Germany and Hong Kong. Depending on your interests and skills, TOP-TOY offers opportunities for local or international careers. Whether you work in our stores, warehouses or offices our ambition is to ensure that every job at TOP-TOY is seriously fun. At TOP-TOY, we believe that toys and fun go together. So, while we strive to grow our company and maintain a competitive edge, we also nurture the fun dimension in our working lives.


You can trust TOP-TOY products. The safety of our products and the children who play with them are at the very top of our list of priorities. We also do everything we can to ensure our products are produced under safe and responsible working conditions and we set high ethical standards for our product offering and marketing.

TOP-TOY A/S | Delta Park 37 | DK-2665 Vallensbaek Strand | Denmark | +45 4616 3656
Cookie Policy | Terms and conditions |©TOP-TOY A/S 2016 All rights reserved
TOYS“R”US, the TOYS“R”US & Star design and the Giraffe design are registered trademarks of Geoffrey, LLC. TOP-TOY A/S is a licensee of Geoffre y, LLC.