Latest News

Safety-cleared Squishamals/Squeezamals back on TOP-TOY shelves

July 16, 2018

As a reaction to the Danish Environmental Protection Agency’s…

TOP-TOY stops sales of Squishies

June 20, 2018

Yesterday, on June 19th, TOP-TOY stopped the sales of all Squishies…

Reinforcing Commercial Operation

May 17, 2018

Richard Manners joins TOP-TOY as new Chief Commercial Officer On…

About us

At TOP-TOY we are all about toys and have been for more than 50 years. We buy and even design some of our own toys, which we sell in our almost 300 stores in the Nordic countries and Germany. What drives us is our ambition to inspire play @ every occasion through toys and other products that are high in quality, safety and play value.

BR

BR has more than 50 years’ experience in making children happy. It is TOP-TOY’s high street toy retailer with stores in prime locations, a strong brand with a recognisable mascot, well-established customer relationships and, not least, our loyalty programme Club BR.

TOYS”R”US

TOYS”R”US is TOP-TOY’S chain of large toy stores, offering a broad assortment of entertaining products at great prices and targeting children of all ages.

TOP-TOY has successfully operated TOYS”R”US stores across the Nordic region for more than 20 years.

Careers

We have more than 300 stores and 6,000 employees in Denmark, Sweden, Norway, Finland, Iceland, Germany and Hong Kong. Depending on your interests and skills, TOP-TOY offers opportunities for local or international careers. Whether you work in our stores, warehouses or offices our ambition is to ensure that every job at TOP-TOY is seriously fun. At TOP-TOY, we believe that toys and fun go together. So, while we strive to grow our company and maintain a competitive edge, we also nurture the fun dimension in our working lives.

Our performance

In 2016/2017 our adjusted revenue totaled DKK 3,365.5 million. During the year, we opened 13 new BR stores and 7 new TOYS”R”US stores. We also verified 2,287 new products as part of our product safety procedure and screened working conditions at around 1,000 factories that manufacture the products we offer our customers.

Sustainability

You can trust TOP-TOY products. The safety of our products and the children who play with them are at the very top of our list of priorities. We also do everything we can to ensure our products are produced under safe and responsible working conditions and we set high ethical standards for our product offering and marketing.