TOP-TOY’s store managers prepare for Christmas

Store managers from all the BR and TOYS”R”US stores in the Nordics and Germany gathered to get the Christmas spirit flowing


On October 3rd TOP-TOY’s annual Christmas kick-off event took place at Tivoli Congress Center in Copenhagen. This event, which the participants look forward to all year, has a more than 30 year-old history.

All our store managers from the Nordic and German BR and TOYS”R”US stores flew in on this day to join our Executive Management Team and Category Managers for a great event

Here all our dedicated and experienced toy experts met to share and hear about the product news of the coming Christmas season and to celebrate those among their colleagues, who were awarded the prestigious title “Store Manager of the Year’!

All the new and exciting toys were greeted and tested with great curiousity and excitement by our Store Managers, who look forward to presenting them to our many customers – both children and parent – and to their colleagues in our more than 300 stores as well.

Among the products anticipated to hit the top-ten sellers in our stores this Christmas were for instance ‘HATCHIMALS’, the interactive plush animal that the child experiences hatching and ‘Snuggles my dream puppy’, the cutest interactive puppy seen to date.

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Congratulations to all our sales talents, who were nominated and to the winners especially.  We already look forward to next year’s World of TOP-TOY event!