TOP-TOY welcomes new VP Sales for Finland and Iceland

Päivi Laurila will head up TOP-TOY’s 29 BR and 8 TOYS”R”US stores in Finland and 3 TOYS”R”US stores in Iceland

Päivi Laurila brings with her a strong track record in retail from her years with Gina Tricot, H&M and Nokia, and lately she has spear-headed the Swedish fashion retailer, Gina Tricot in Finland as country manager.

“I am thoroughly satisfied that we are able to welcome Pävli on board with TOP-TOY. She brings a perfect mix of retail experience and focus on performance optimisation coupled with a humane and coaching management approach, which I am sure will motivate and inspire our Finnish employees and our international sales management alike”, Søren Blangsted, Chief Sales Officer at TOP-TOY says.

TOP-TOY will continue to grow and strengthen their retail operation in their BR and TOYS”R”US stores in Finland in the coming years.

“Päivi will be a decisive asset on our Sales Management Team”, Blangsted continues, “and I am quite sure that her valuable know-how, ideas and experience with Finnish retail will support TOP-TOY in carrying out our strategy and vision for BR and TOYS”R”US in this market”.

TOP-TOY is the leading retailer within toys and products for children in the Nordics. TOP-TOY operates the well-known toy chains BR and TOYS”R”US with more than 300 stores and eight web shops. TOP-TOY operates the Nordic TOYS”R”US stores under a licensing agreement with Toys”R”Us, Inc. TOP-TOY builds on strong values and a passion for play, is dedicated to business sense and has the desire to meet and surpass the customers’ expectations. TOP-TOY employs around 3,300 people.