TOP-TOY extends co-operation agreement to 2028 with American TOYS”R”US

TOP-TOY, operating retail stores BR and TOYS”R”US, has extended their co-operation agreement with American TOYS”R”US and will continue operating the chain in Denmark, Norway, Sweden, Iceland and Finland until 2028.

The new agreement will, according to TOP-TOY’s CEO, Søren Torp Laursen, ensure a bright future for the leading Nordic toy retailer:

“We are extremely happy and satisfied that our co-operation agreement with American TOYS”R”US has been extended for another 12 years. This gives us a unique opportunity to think long-term and develop the entire business in line with our strategy and to create growth and deliver the best experiences for our customers in all the Nordic countries.

TOP-TOY has operated TOYS”R”US in the Nordic countries since 1996. The chain consists of 62 stores in the Nordic countries of which 16 are located in Denmark. During the fiscal year 2015/2016 the chain serviced a total of 6.7 million customers and sold more than 18 million products in the Nordic. TOP-TOY has more than 500 employees in the Nordic TOYS”R”US stores.

“We will continue to support and strengthen the development within children’s play in the years to come, so that even more children in the Nordic countries will get the opportunity to develop their creativity and learning through play”, says Søren Torp Laursen.

TOP-TOY is the leading retailer within toys and products for children in the Nordics. TOP-TOY operates the well-known toy chains BR and TOYS”R”US with more than 300 stores and eight web shops. TOP-TOY operates the Nordic TOYS”R”US stores under a licensing agreement with American TOYS”R”US, Inc. TOP-TOY builds on strong values and a passion for play, is dedicated to business sense and has the desire to always surpass the customers’ expectations. TOP-TOY employs around 3,300 people.

For more information, please visit

Read the press release in Danish here.

Press contact
Liselotte Gjerdrum Carlsen

VP Communications & Sustainability


Phone: +45 3067 3916