TOP-TOY announces new VP Sales for Denmark

Christian Schmidt joins TOP-TOY to run 103 Danish BR and TOYS”R”US stores

TOP-TOY will have a new VP Sales in Denmark to run their 87 BR and 16 TOYS”R”US stores.

Christian Schmidt comes from a position as group senior director with Dansk Supermarked, where he has been responsible for the largest retail store in Denmark, Bilka Hundige, while simultaneously part of a group in Dansk Supermarked developing store and retail strategies.

“I look very much forward to welcoming Christian, who is a highly experienced retailer with an impressive track record, to our organisation”, Søren Blangsted, Chief Sales Officer at TOP-TOY says.

The appointment of Christian Schmidt is according to Søren Blangsted yet another step on the way towards TOP-TOY’s strategic ambition of solidifying their position as the leading toy retailer in the Nordic countries. “I consider the recruitment of Christian a scoop for TOP-TOY. In the past two years we have modernised and improved the appearance and lay-out of our BR stores”, Søren Blangsted says and continues. “Now time has come to extend our ambitious store development with regards to the rest of the customer experience in our physical stores, and I am convinced that Christian possesses exactly the know-how, ideas and experience necessary to carry out our strategy and vision for the BR and TOYS”R”US in Denmark”.

TOP-TOY is the leading retailer within toys and products for children in the Nordics. TOP-TOY operates the well-known toy chains BR and TOYS”R”US with more than 300 stores and eight web shops. TOP-TOY operates the Nordic TOYS”R”US stores under a licensing agreement with Toys”R”Us, Inc. TOP-TOY builds on strong values and a passion for play, is dedicated to business sense and has the desire to meet and surpass the customers’ expectations. TOP-TOY employs around 3,300 people.
For more information, please visit

If you have questions, please contact

Liselotte Gjerdrum Carlsen,
VP Communications and Sustainability
Phone: +45 30673916/ Email: