Sure hits among children this Christmas

Soon, children will be busy filling the Christmas toy catalogues with tick marks to let their parents know exactly what they want for Christmas.

Most likely, on top of many children’s wish lists are toys with built-in technology of some kind. FURBY continues its popularity with the FURBY BOOM that can now learn its own name, interact with other FURBY Boom friends and hatch virtual Furblings with the new app. Or MY FRIEND CAYLA, which is the next step in interactive dolls. That is what the toy company TOP-TOY, the owner of BR and the franchise holder of the Nordic TOYS”R”US stores, predicts.

The toy hits for Christmas in Denmark are also big hits abroad. These are, for example, the video game SKYLANDERS that has launched the new Trap Team Starter Pack, and the colorful FUN LOOM bracelets that are also hugely popular in the rest of the world.

One of the brand new product lines that TOP-TOY expects a lot from this year is their very own new BR line of wooden toys, which are inspired by modern Scandinavian design, fun to play with and contribute to the physical development, learning abilities and creative thinking for 0 to 4-year-olds. We also expect the DISNEY FROZEN Elsa singing doll to be a sure hit this year, since many children have seen the FROZEN movie and continue to live their stories in this fun universe.

The Christmas top-12 chart for toys:

• LEGO MINECRAFT will have new products launched at the end of October. LEGO has – based on the well-known computer game – developed a series of new and amazing products, where TOP-TOY expects The Mine to be one of this year’s top-selling products.

• MY FRIEND CAYLA is an interactive doll who you can communicate with in your own language and since Cayla retrieves her responses from an online cloud, she is able to respond to various questions.

• BR’s new line of wooden toys is designed for hours of play. TOP-TOY expects the wooden rocking horse for toddlers to be one of this year’s most popular products. Have fun rocking back and forth all day long! Your children will enjoy hours of fun with this cute BR rocker while helping to develop their muscles and improving their balance. Comes with a back support and footrest for perfect safety.

• FUN LOOM. Looms are popular all over the world right now. With FUN LOOM you can create your own unique and colorful bracelets. The looms are made of silicone and therefore quite free of phthalates just like any other toys that are sold in the two retail chains, BR and TOYS”R”US.

• Singing FROZEN Elsa Doll. The DISNEY FROZEN movie is the most successful animated movie of all time. BR and TOYS”R”US are launching the Elsa doll that sings the theme from the movie and wears a beautiful light-up dress.

• SKYLANDERS TRAP TEAM Starter Pack. Trap Team is the latest development in the Skylander universe. Find and capture all of the escaped villains by using the Traptanium, a magical substance that can harness the power of the elements and give you the ability to transform them into the fight for good.

• FLEXI-TRAX PLANES. The DISNEY PLANES 2 movie was released during the late summer and the DVD comes out before Christmas. TOP-TOY has developed an amazing FLEXI-TRAX set based on Disney’s popular universe.

• DOC MCSTUFFINS Check-Up Set. With the DOC MCSTUFFINS Check-Up Set you can pretend that you are listening to the patient Lambie’s heartbeat and giving her a medical check-up with a thermometer, otoscope, stethoscope and more – just like in the popular Disney show.

• BEADOS Design Station. Design your own magic beads with BEADOS that join with a spray of water. With the Design Station you get everything you need, including a special fan that make the beads dry faster.

• VIOLETTA Secret Journal. The VIOLETTA journal and calendar with MP3-speaker and lock to keep your private things safe while listening to whatever VIOLETTA would listen to.

• ZOOMER is children’s new best friend – an amazing robotic dog that will respond when you tell him to sit, roll over play and more.

• FURBY BOOM. The new FURBY BOOM app provides you with countless hours of play. Now you can also collect, hatch and raise virtual FURBY Furblings.

Good advice – choosing the right toys for your child
• Choose toys that are suitable for your child’s age and abilities. The age marking ensures that the toy matches the maturity level of the child and gives them the best possible play experience.
• If you are in doubt, you can always ask the sales assistants in the store as they can guide you to make the best choices.
• Always buy toys from trustworthy and responsible toy retailers that prioritise resources to ensure that the toys they sell are safe, properly tested and produced under acceptable working conditions.

A new and convenient Click & Collect service now available at BR & TOYS”R”US
Do your shopping online and collect your order for free from any BR or TOYS”R”US store located in Denmark, Sweden, Norway and Finland.

Why use the Click and Collect service?

• Online orders are always delivered to one of our stores for free
• Collect the order at a BR or TOYS”R”US store of your preference
• Collect the order at any time of the day, according to the opening hours of the store
• Receive help and guidance from one of our qualified employees when the order is collected

Additional information
You can download pictures of all products on the Christmas top-12 chart here.

For more information, please contact Head of Corporate Communications and Sustainability Liselotte Gjerdrum Carlsen, +45 5139 3823,