Strengthening marketing in TOP-TOY

Christina Jensen will be TOP-TOY’s new Chief Marketing Officer (CMO) and head marketing for the two well-known store chains BR and TOYS”R”US in the Nordic.

Having lived and worked in different European countries throughout her career, Christina has a sound international background, and will be able to contribute with her strong marketing knowledge in TOP-TOY’s top management team.

“We want our marketing to be the best in the markets we operate in, with great appeal to both children and their parents whether they meet us online or in our physical stores, and therefore I am happy to have a strong marketing profile like Christina Jensen on board as part of the top management team in TOP-TOY”, says Søren Torp Laursen, CEO in TOP-TOY.

Christina will join TOP-TOY on May 1st and will be responsible for all strategic and operational marketing activities for BR and TOYS”R”US.

Christina comes from a position as Global Marketing Director at Royal Copenhagen, where she has played a key role in building global marketing processes to improve the marketing performance for the brand within the Fiskars set up. Royal Copenhagen is part of the Fiskars Group since 2013, where Christina has been working since January 2007.

Christina Jensen looks forward to joining TOP-TOY and to contributing to the development of BR and TOYS”R”US in the years to come. “I’m excited to find out how I can further strengthen the high-performance marketing organisation and lead the team to build brands that meet and exceed the expectations of children and their parents. A strong team, a great company and fantastic products”, says Christina Jensen.


You can read the press release in Danish here.


If you have any questions, please contact:

Liselotte Gjerdrum Carlsen,

VP, Communications and Sustainability

Phone: +45 30673916/ Email: