Per Sigvardsson to be appointed CEO of TOP-TOY A/S

The Board of Directors of TOP-TOY A/S is pleased to announce the appointment of Per Sigvardsson as new CEO. 

Per Sigvardsson, currently CEO of Granngården, a leading Swedish retailer will replace current CEO Søren Torp Laursen.

“Søren and I have since late summer discussed the long-term direction of TOP-TOY and the best profile to lead the company through the next phase of development, and together we have come to the conclusion that TOP-TOY requires a CEO with a different profile. We therefore agreed that TOP-TOY would search for a new CEO and that Søren would vacate the role after leading the company through a transition phase,” says Michael Hauge Sørensen, Chairman of TOP-TOY A/S.

Michael Hauge Sørensen continues, “I am pleased with the appointment of Per Sigvardsson as CEO of TOP-TOY. Per is a true retailer, who has spent his entire career serving consumers and competing in very dynamic retail environments. With deep knowledge of both online and brick-and-mortar retail Per has a solid track record of transforming retail companies.  I am confident that Per will be a great asset for our company and help drive our strategy and commercial agenda in a fast-paced and competitive market place.”

“I am grateful for Søren’s contribution through the past almost two years, where he, together with the team at TOP-TOY, has managed the ownership transition, lead the formation of a new strategy for our two banners BR and TOYS´R’US and implemented a new ERP and E-commerce platform,” Michael Hauge Sørensen explains.

Per Sigvardsson, TOP-TOYs coming CEO, who has a strong track record of more than 20 years in various leadership positions at well-known retail companies such as Elgiganten and Dixons Carphone comments: “The toy market is currently being transformed by digitalisation and globalisation. TOP-TOY is the clear market leader in the Nordic region and it is with excitement that I take on the assignment to develop the company into a future-proof Omni-channel player.”

Per Sigvardsson will join TOP-TOY on 22 January 2018.

A Danish version of this press release is available here.
For additional information please contact TOP-TOY’s Communications Team at +45 3067 3916