In reply to news in the media in recent days, TOYS”R”US in the Nordics clarifies that the Nordic stores are not impacted by the situation in the US.
Danish TOP-TOY, who operates TOYS”R”US in the Nordics is not affected by the closure of stores in the US, as the chain of toy stores in Denmark, Norway, Sweden, Finland and Iceland is merely run under a licensing agreement with Toys”R”Us Inc. in the US.
TOP-TOY, who also owns BR, bought access to the Toys”R”Us brand in 1996 through a licensing agreement with the American Toys”R”Us Inc., and today has a total of 71 stores across Denmark, Iceland, Finland, Norway and Sweden. The closure of stores in the US does not impact the Nordic stores and TOP-TOY has full faith in the TOYS”R”US stores in the Nordics and has recently opened a number of new stores across Scandinavia.
In TOY-TOY, the TOYS’R’US brand is important. Particularly outside of Denmark and Sweden, where the BR banner is very strong. In Norway, Finland and Iceland, TOYS”R”US is practically synonymous with toys.
TOP-TOY is the leading retailer within toys and children’s products in the Nordics and operates the two well-known retail chains BR and TOYS”R”US with approximately 300 stores and 8 web shops. TOP-TOY operates the Nordic TOYS”R”US stores under a licensing agreement with Toys”R”Us Inc. TOP-TOY is founded upon strong values and a passion for play, an obligation to run a responsible business and a wish to meet and exceed customer expectations. Today, TOP-TOY has approximately 4.000 employees.