BR
Always new

BR is TOP-TOY’s high street toy retailer with stores in prime locations, a strong brand with a recognisable mascot, well-established customer relationships and, not least, our loyalty programme Club BR.

Our ambition is that customers will experience BR as always new. BR should be the preferred toy store for gifts and an exciting place where children always want to stop by to see what is new. We want Club BR to offer good value to members, so they have more reasons to visit BR all year round. To ensure this, we have introduced “HAPPY Guarantee” for all Club BR members. “HAPPY Guarantee” means that Club BR members can exchange products for up to 14 days after their purchase, even after unwrapping and playing with them.

BR store network

Our BR store network covers almost 250 stores, all located close to our customers in shopping centres and other prime locations in Denmark, Sweden, Norway, Finland, the Faroe Islands and Germany.

We opened the first BR store in 1963. This means BR has more than 50 years of experience in inspiring play. Our BR employees and mascot are important ambassadors of play – and a symbol of the hours of play that childhood entails. Our passion for play is also the reason why celebrating children’s birthdays are important for us. All Club BR members can collect a free gift in their local BR shop when their big day comes around.

Fun, inspirational, safe toys of high quality

Our selection of toys is key to our ability to inspire play. BR offers a focused assortment of fun, inspirational and high quality toys and other products that target young children. The assortment comprises our own brand, our private-label brands and many well-known brands from our suppliers. BR offers a broad range of creative and educational products, such as baby and toddler toys, children’s books, role-play costumes and accessories, interactive toys, video games and much more.

SPIRE – own brand products focused on child development

To differentiate us from other retailers, we invest in developing our own brand products, called SPIRE. SPIRE is sold exclusively in our stores and web shops and target babies, toddlers and young children.  We continuously develop new SPIRE products within product lines, such as creative, wood and bath. Both the wood and bath line have been designed with the physical development, learning abilities and creative thinking of 0 to 3-year-old children in mind. Safety and sustainability considerations are naturally integrated in the development and design of these products.

SPIRE wood line

This stacking soldier is sold in all our stores and web shops. It is part of our SPIRE wood product line and intended for children from 18 months of age.

Children’s right to safe play
Children have a right to safe play. To protect them, the stacking soldier has gone through a thorough safety and quality procedure to ensure it meets the highest mechanical and chemical safety standards. It has been subjected to several mechanical tests. See pictures of the tests here.

Safe for children to chew
It is perfectly safe for children to put the soldier in their mouths. All ingredients in the paint have been evaluated to make sure there are no harmful substances.

Packaging and the environment
The packaging is made of recycled cardboard with a UV coating that ensures quality and environmental standards are met.

Working conditions
China is the country of origin. Like all our products from China, the soldier is produced in a factory that has been audited for its working conditions.

Child development
The BR stacking soldier has been designed with much consideration for the physical development, learning and creative thinking of children. It is great for challenging and developing hand-eye coordination and problem-solving skills.

Timeless design
The design of the stacking soldier is based on Scandinavian traditions. It is durable, classic and evokes a sense of nostalgia.

Sustainable wood
The stacking soldier is made from FSC® certified wood. That means it supports responsible forestry and is certified in accordance with FSC(r) standards.

Visit our BR webshop

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Find a BR store

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TOP-TOY A/S | Delta Park 37 | DK-2665 Vallensbaek Strand | Denmark | +45 4616 3656
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TOYS“R”US, the TOYS“R”US & Star design and the Giraffe design are registered trademarks of Geoffrey, LLC. TOP-TOY A/S is a licensee of Geoffre y, LLC.