The authority on making children happy

BR is TOP-TOY’s high street toy retailer with stores in prime locations, a strong brand with a recognisable mascot, well-established customer relationships and, not least, our loyalty programme Club BR.

Our ambition is to make BR the authority on making children happy – known for understanding what children want and making them smile. We want BR to remain the no. 1 speciality retail chain in the Nordic markets and the customers’ preferred place to go for personal service, easy and convenient shopping and a targeted assortment of inspiring, quality products. Celebrating children’s birthdays is important, so all Club BR members can collect a free gift in their local BR shop when their big day comes around.

Key figures

BR store network

We opened the first BR store in 1963. Today we have a strong market position and a network of more than 240 stores, all located close to our customers in shopping malls and other prime locations in Denmark, Sweden, Norway, Finland, the Faroe Islands and Germany. Customer awareness of the BR brand is strong, averaging 88% in our Nordic markets. We work continuously to optimise our network by opening new BR stores in markets with growth potential and closing unprofitable ones.

Fun, inspirational, safe toys of high quality

BR offers a focused assortment of fun, inspirational and high quality toys and other products that target young children. The assortment comprises our own brand, our private label brands and many well-known brands from our suppliers. BR offers a broad range of creative and educational products such as baby and toddler toys, children’s books, roleplay costumes and accessories, interactive toys, video games and much more.

BR own brands – responsible products focused on child development

To differentiate BR from other retailers, we invest in developing our own brand products, sold exclusively in our BR stores and web shops. Our focus is on products that target babies, toddlers and young children. We continuously develop our own brand products and product lines, such as our creative BR line, BR Wood and BR Bath. Both BR Wood and BR Bath have been designed with the physical development, learning abilities and creative thinking of 0 to 3-year-old children in mind. Safety and sustainability considerations are naturally integrated in the development and design of these products.

BR wood product line

This BR stacking soldier is sold in all our stores and web shops. It is part of BR’s wooden product line and intended for children from 18 months of age.

Children’s right to safe play
Children have a right to safe play. To protect them, the BR stacking soldier has gone through a thorough safety and quality procedure to ensure it meets the highest mechanical and chemical safety standards. It has been subjected to several mechanical tests. See pictures of the tests here.

Safe for children to chew
It is perfectly safe for children to put the soldier in their mouths. All ingredients in the paint have been evaluated to make sure there are no harmful substances.

Packaging and the environment
The packaging is made of recycled cardboard with a UV coating that ensures quality and environmental standards are met.

Working conditions
China is the country of origin. Like all our products from China, the soldier is produced in a factory that has been audited for its working conditions

Child development
The BR stacking soldier has been designed with much consideration for the physical development, learning and creative thinking of children. It is great for challenging and developing hand-eye coordination and problem-solving skills.

Timeless design
The design of the stacking soldier is based on Scandinavian traditions. It is durable, classic and evokes a sense of nostalgia.

Sustainable wood
The stacking soldier is made from FSC® certified wood. That means it supports responsible forestry and is certified in accordance with FSC standards.

Visit our BR webshop

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Find a BR store

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TOP-TOY A/S | Delta Park 37 | DK-2665 Vallensbaek Strand | Denmark | +45 4616 3656
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TOYS“R”US, the TOYS“R”US & Star design and the Giraffe design are registered trademarks of Geoffrey, LLC. TOP-TOY A/S is a licensee of Geoffre y, LLC.