Entries by lineEditor

Despite international rumours, TOYS”R”US in the Nordics is not threatened by bankruptcy

In reply to rumours circulating in recent days that Toys”R”US Inc. is threatened by bankruptcy, Danish TOP-TOY, who operates TOYS”R”US in the Nordics, clarifies that a potential bankruptcy will have no effect on the chain of toy stores in Denmark, Norway, Sweden and Finland. TOP-TOY merely has a licensing agreement with Toys”R”Us Inc. TOP-TOY, who […]

TOYS”R”US opens in Herning, Denmark

From October 1st, the children of Herning will have their very own TOYS”R”US to visit. On October 1st, TOYS”R”US will open their 17th store in Denmark. The build-up of the new 1400m2 toy store has already begun in Herning, where customers in the future will find their new toy store with the wide selection, competitive […]

BR opens new flagship store on Algade 9 in Aalborg!

Families in Aalborg can look forward to late October, when BR celebrates the opening of its new flagship store with great offers and events for the kids of Aalborg. The toy chain with more than 50 years of expertise in how to make children happy is about to merge the two existing BR stores in […]

Organisational changes in TOP-TOY

TOP-TOY is part of a dynamic and constantly changing retail market, and in this market we need a business which is extremely agile, competitive, and efficient. We have evaluated our organisation and have concluded that our current setup is in need of adjustment; an adjustment which regrettably includes reducing the number of employees. Consequently, on […]

TOYS”R”US opens in Vejle, Denmark

From late October, kids will have a new amazing toy giant to visit in Bryggen shopping mall When the 1250 m2 large TOYS”R”US in Bryggen Shopping Mall throws open its doors to the public for the first time in late October, the new store will be packed with fun and fabulous toys and other products […]

TOYS”R”US step up their business in new BABIES”R”US venture

The leading retail company for toys and children’s products in the Nordic region TOP-TOY expand their area of expertise into baby products TOP-TOY, who run 65 TOYS”R”US stores across the Nordic countries, now branch out their business to cover a wider selection of products for infants and babies. “This is an exciting new step for […]

TOYS”R”US opens in Ølby, Denmark

– The store will bring lots of fun experiences for families in Køge and the surrounding areas. Toy-enthusiastic children and adults have much to look forward to! From November 1st Køge’s new toy giant will offer families with young children lots of fun and great deals, when TOYS”R”US in Ølby in the outskirts of Køge […]

TOP-TOY welcomes new VP Sales for Finland and Iceland

Päivi Laurila will head up TOP-TOY’s 29 BR and 8 TOYS”R”US stores in Finland and 3 TOYS”R”US stores in Iceland Päivi Laurila brings with her a strong track record in retail from her years with Gina Tricot, H&M and Nokia, and lately she has spear-headed the Swedish fashion retailer, Gina Tricot in Finland as country […]

Strengthening marketing in TOP-TOY

Christina Jensen will be TOP-TOY’s new Chief Marketing Officer (CMO) and head marketing for the two well-known store chains BR and TOYS”R”US in the Nordic. Having lived and worked in different European countries throughout her career, Christina has a sound international background, and will be able to contribute with her strong marketing knowledge in TOP-TOY’s […]

TOP-TOY extends co-operation agreement to 2028 with American TOYS”R”US

TOP-TOY, operating retail stores BR and TOYS”R”US, has extended their co-operation agreement with American TOYS”R”US and will continue operating the chain in Denmark, Norway, Sweden, Iceland and Finland until 2028. The new agreement will, according to TOP-TOY’s CEO, Søren Torp Laursen, ensure a bright future for the leading Nordic toy retailer: “We are extremely happy […]